Cumbia, Tacos & Tequila Festival

The Roswell Convention Center and Roswell Hispano Chamber of Commerce are proud to present the inaugural Cumbia, Tacos and Tequila Festival Dec. 3. 

Head to the Convention Center, enjoy a friendly competition for the best salsa, grab a taco or posole and enjoy specialty drinks and live music.

Cumbia details

Micky Cruz headlines a night of dancing from 6 p.m.-11 p.m. Also performing will be Baracutanga, Antonio Luis and Proyecto Cumbion and special guest Giselle Cruz. Doors open at 5 p.m.

The evening will feature three one-hour blocks of live music. Cruz will perform in the 7:30 p.m. block. Artist order TBD for 6 p.m. and 9 p.m. blocks. 

Ticket information

All tickets available at Hold My Ticket.

  • General admission: $20
    • Includes one seat in general admission section. First-come, first-serve.
  • Select seating: $30
    • Choose from one of 26 white select seating tables on the event layout.
    • The eight seats at each select table are first-come, first-serve.
  • VIP: $280 for table of eight
    • Choose one of 30 red VIP tables on the event layout.
    • Includes meet-and-greet with Micky Cruz (7 p.m.-7:30 p.m.)
    • One commemorative shot glass for each guest
    • One wooden nickel for each guest. May be exchanged for one margarita.
    • Note: VIP party must arrive together to be seated.

Other event details

Food and drink

Sold separately. Beginning at 5 p.m., offerings will include:

  • A street taco bar
  • A posole bar
  • A chips and salsa bar
  • Tequila flight (varieties TBA)
  • Margaritas (choose from classic, mango or strawberry)

There will also be a salsa and queso competition in the main lobby from 5 p.m.-8 p.m. All ticket holders receive a vote in the contest.

Chihuahua Beauty Pageant

Will be held 5 p.m. in Convention Center lobby. Entry fee is a bag of dog food, which we will donate to the Roswell Humane Society.

There will be no charge to attend the pageant. Pageant is sponsored by the Roswell Hispano Chamber of Commerce.

Sign up online here, or print and fill out this form and bring it to the Roswell Convention Center. The entry deadline is 5 p.m. Nov. 23, and a picture of your Chihuahua must be provided via email or online form.

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Headliner Micky Cruz


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