Applications are due noon Aug. 1, 2023, for events occurring between Jan. 1, 2024, and June 30, 2024.

Download Lodgers' Tax Funding Request HERE. 
(Note: Your event may also require completion of a Special Event Permit form and/or a Street Closure form, available here.)

Lodgers' Tax Process:

1. Submit complete application to tourism@roswell-nm.gov.
2. Occupancy Tax Board reviews and provides recommendation to Finance Committee.
3. Finance Committee reviews recommendation. The committee can: 
   • Make a funding request to City Council with changes.
   • Make a funding request to City Council without changes.
   • Deny recommendation.  
   • Table recommendation.
4. City Council may:
   • Award funding request as presented.
   • Award funding request with changes. 
   • Deny funding request.

Lodgers' Tax funding is available to assist with the cost of advertising, publicizing, and promoting tourist-related events to out-of-town visitors, at least 30 miles from Roswell, with the intent of generating overnight hotel stays. Lodgers' Tax funding cannot be used to fund, establish, or host an event, or to pay for operational or administrative costs, including entertainment. 

Promotional materials must include the Lodgers' Tax logo located at the bottom of this page to be eligible for reimbursement.

Approval and award of funds must be granted by City Council before any expenditures are incurred. None of the 3 Ps (Placement, Production, Purchase) can take place before the applicant receives an award letter.

Please refer to our Lodgers' Tax policy for Application Process, Eligible Expenses, Applicant Requirements, and Reimbursement Process.

The OTB meets a minimum of four times per year and potentially once a month. The board will consider Lodgers' Tax Funding Requests twice during the year, and should maintain high eligibility standards for recommendations. The OTB generally meets the third Tuesday of the month from 2:30 p.m.-3:30 p.m. at City Hall.

Eligible expenses include:

• Radio, television, newspaper, billboard or magazine advertisements
• Posters, brochures, flyers, postcards, or other marketing materials
• Postage to mail marketing materials
• Website, Facebook, or other Internet paid advertising placement
• Free T-shirts for registered participants or attendees (Note: T-shirts that are sold or distributed to event staff are not eligible expenses).
• Security and/or Police services 
• Fire and/or Emergency services
• Sanitation 

Complete all required fields (Lodgers' Tax Request and complete marketing budget/plan sheet) in the Lodgers' Tax Funding Request. The documents are fillable PDFs that you can type into directly. All forms must be typewritten; handwritten forms will not be accepted. Email completed forms to tourism@roswell-nm.gov.

To Apply:

Download the Lodgers' Tax Funding Application.